The following are designs I created for clients and my portfolio. Logos can be the hardest for a designer to layout because you are trying to best explain who and what this particular thing is. Most of my designs reflect my painting style, but the logos should project what is being represented.

Brand identity is used in print media like magazines or on stationary to state or promote a product, service, or cause. Logos for the web are the same way, but sometimes they can also incorporate other graphical elements for presentation. Logos should have a clear concept, personality, and be easy to identify.

I use bright colors and sans-serif fonts when I can because they seem to be the easiest to manipulate. Sometimes, I get the chance to draw an icon that might be used as a company's insignia. I start with some research of the client's business, draw some sketches on paper, then use an image editing program to finish the design.

My graphic designs have been used on commercial brands and to promote non-profit organizations. In 2000, I won a prize from the Jacksonville Humane Society for designing a paw prints logo for their Christmas tree ornament drive.

As I mentioned before, logos and illustrations should be simple to identify by any audience. The customized icon or type a designer creates must meet the needs of their client. And in my opinion, the best logos are the ones that could last for generations.